Storytelling in Design

Ready to crack the code to the core of visual storytelling?

Then roll up your sleeves and dive into this exercise-based workshop on applying the principles of storytelling to visual design with marketing, branding, and advertising in mind. Story sells, so let’s learn how to tell the tales that speak to your target audience. 

This workshop is co-taught by professors, Dr. Alexandria LaFaye and Jessa Wilcoxen, M.F.A. 

Dr. LaFaye shares storytelling techniques with students at Greenville College where she’s an associate professor of English who is currently developing, Storyguild: a graduate program in multimedia storytelling.  She’s also a storyteller in her right as a published author of over a dozen books, including the novel-in-verse Pretty Omens, which is a poetic retelling of the myth of Cassandra set in a Virginia coal mining community at the turn of the 20th century.


Jessa Wilcoxen incorporates visual storytelling techniques into many of her classroom assignments at Greenville College, where she teaches a wide range of design classes as an associate professor of Digital Media. She considers storytelling to be a vital tool for her professional design work developed through her consulting business, Creative Spark and her fine art, which she has showcased in exhibitions locally and nationally.


Promo photo by Bryson Buehrer, who can be contacted at

Length: Roughly 3 hours, starts at 7:00pm 
Supplies: Light snacks/food and drinks will be provided. All activity/workshop supplies will be provided (paper, pencils, pens, etc.)
Location: UMSL, Fine Arts building Room 220
When & Where
Tue, May 24, 2016 7:00 PM - 10:00 PM
University of Missouri-St. Louis
Fine Arts Building
St. Louis, MO 63121
Currently Registered
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  • Andrea Coates

    I’m so sorry- but due to illness, I’m unable to attend. Sorry to miss this one!