Carlos Zamora is the founder of CARTEL. A strategy-led, design firm specializing in aligning business, brand, and marketing strategies through iconic illustration, conceptual storytelling, and typographic excellence.
Zamora has held creative leadership roles in St. Louis at Express Scripts, Kiku Obata & Co. and Fleishman Hillard. Before arriving in St. Louis and the United States in April 2006, he worked at the Publishing Department at Casa de la Cultura Ecuatoriana Benjamin Carrión in Quito, Ecuador. He also held Art Director roles at Casa de las Américas, La Gaceta de Cuba Magazine, the Alicia Alonso National Ballet Company, the Heritage Office of Havana, the Habanos S.A. Cigar Company and the National Union of Writers and Artists in La Habana, Cuba.
Zamora earned his Bachelor of Arts from Instituto Superior de Diseño in Havana. A design school heavily influenced by the Bauhaus, Russian social realism and the mid-century modern Tropicalia movement. An author, design advocate and educator, he has served as President of AIGA St. Louis, the professional organization for design. He currently serves at the Art Advisory Board for Lambert International Airport and the Tennessee Williams Festival.
His work has been published by The New York Times, Time’s Magazine, the New York Observer, The Boston Globe, Advertising Age, American Lawyer, The Wall Street Journal, Alive, and St. Louis Magazine.
As an illustrator, his work has been awarded by the American Illustration Association, 3×3 Illustration Annuals, the Society of Illustrators, and Creative Review. His Cinco de Mayo at Cherokee poster was part of Los Diez, the top ten Latino Illustrations of the Year, in 2018. Communication Arts magazine featured his work in the Typography and Illustration Annuals in 2017 and 2019. Recent projects include Nespresso’s Cafecito de Cuba “Drink It All In” Campaign in 2020 and “Empowered STL” mural, a 990 SF art piece for Square Inc. headquarters in Downtown St. Louis.