Where’s your WOW factor? You can design the way you lead, manage, create and innovate. Design thinking is at the core of effective business strategy development and organizational change.

During this month’s bizSESSION, Seth Johnson, Design Advocate and Head of Client Experience, IBM Studios, will share how IBM Design Thinking came to be, what it means for the future of the design profession, and how all companies – from lean start-ups to complex global entities – can stand to benefit.