Matthew Maddox

Name: Matthew Maddox
Position: Creative Director
Pronouns: He/ Him/ His
Company: Blacktop Sailor
Portfolio: and   


Maddox is a skilled visual storyteller. With creative origins in illustration, he’s never been afraid to create exactly what he needs when something doesn’t already exist. And while a BFA in illustration at the Ringling College of Art & Design was a significant milestone in his creative start, Matt possesses a solid grasp of bridging concept to strategy and a has strong commitment to making sure ideas have purpose, and are, all the while, impactful and disruptive.​

​Throughout his 19 years of marketing and design experience, Matt has provided proven creative solutions for the likes of Audi, T-Mobile, Diageo, Campari, E&J Gallo, Nike, Reebok, UFC, Anheuser-Busch and portfolio brands with Marriott International just to name a few… when not doing that, you can find Maddox living creatively through his illustration, toy making, sneaker problem or pondering the next daydream idea outdoors and fireside.

How did you get started in design?

Originally was an illustration major not wanting to be in front of a computer all day. Long story short, had a terrible book for design, randomly checked out a position for an Art Director intern in STL and was basically hired because a self-promotional sticker.

What is something you’re most proud of?

Starting in an industry that I wasn’t prepared for and my creative abilities helped me through 19 years in the game.

Who are your creative heroes?

They’re illustrators, but Maxfield Parrish, J.C. Leyendecker, Maurice Sendak, Shel Silverstein, the creators of MAD Magazine, TMNT and Chocolate Long Johns

Where do you find your inspiration?

Everywhere. Great ideas can come from anywhere and anyone, it just takes the awareness to notice it.

What is the best part of working in your profession?

The ability to make a living on creativity and being surrounded by other creative and inspirational individuals.

What piece of advice would you offer fellow creatives?

Listen. Observing, absorbing and figuring out what great ideas are and why they work only helps you hone your craft and be a better version of yourself than the day before.

What is one book that all creatives should read?

Rick Rubin’s The Creative Act is solid. While more observational and even spiritual, it helps to identify and navigate your own creative process however you may practice in your own creativity.

What was the last song you listened to?

Lo-Fi Beats (radio on Spotify) it’s a vibe

What is your favorite place in St. Louis?

For perspective, out hoofing in one of our awesome parks. For the belly, Louie